MALL BABES, ROCKERS, TOP DESIGNERS, GEEKS AND MANY MORE TO PROTECT HUNGARIAN WORKPLACES

COVID-19 endangers not only one’s health but also hundreds of thousands of workplaces. It is an objective of Magyar Termék Nonprofit Ltd. to further emphasize the importance of social co-operation in the current situation and raise awareness: “If people give preference to Hungarian products instead of imported ones, it would be possible to save a huge number of workplaces.” 

With this in mind, we have launched a nationwide communication campaign with the motto “Buy Hungarian – Protect Hungarian!”. In the episodes of the commercial series, we introduce such typical situations taking place at supermarkets or while shopping, that could “theoretically” end up in a conflict: e.g., who gets to the newly opening cashier’s first, who should get hold of the last packet of cornflakes, or who needs to back up from the narrow line if there is no space for two… etc. … 

However, the original conflict is resolved by the mutual “connection”, namely that both parties (who otherwise represent extremely different characters) have just purchased Hungarian products… Because we might be different, and we might have different views on certain topics, …. but we chime together in one thing for sure! We believe in the power of joining forces, thus we buy Hungarian products!” 

There are altogether 20 well-known Hungarian brands appearing in the episodes of the commercials: Cerbona, Bramac, Detki, Tihany camembert, Pick, Csipet ropi, Gyulai, Szarvasi mozzarella, Szamos marcipán, Riska tej, Pápai hús, Terrán, Matrackuckó, Caola, Abonett, Kunsági Éden, Ceres Sütő, Gyermelyi, Nicoflex, and Crepto.